Veganism is not just a question of nutrition! Vegan is also the 100% vegetable derived textile, for clothing and furniture. A choice primarily “ethical” and potentially green. Like the #madeofCOEX fabric which, as well as guaranteeing 100% fireproof safety, is also the only 100% vegetable, sustainable and “circular” fabric!

It should be clarified straight away that vegan is not a synonym of vegetable, as all vegan products are vegetables but not all vegetable products are vegan.
Those who choose to be vegan are those who do not believe in the supposed alleged superiority of their “species” that gives the right to any form of oppression. It is therefore an “ethical” choice first and foremost that results in choosing not to consume food, dress or use products derived from animals and that involve forms of exploitation along the entire supply chain, from production to consumption.
A product is a vegetable product if the absence of elements of animal derivation is guaranteed, but it is vegan only if, in addition to being vegetable, it reflects certain ethical characteristics: for example, a product is only “vegan” if the producer does not make or commission other animal experiments (vivisection). More generally, the definition of the standards and guidelines of an authentic vegan lifestyle is followed by the VEGANOK Observatory, the Vegan Society and other strictly Vegan European associations, such as the Vegan Italian Onlus Association.

As has been said, the concepts of vegan and vegetable can be complementary but the motivations that drive us to embrace a vegan lifestyle choice or to limit themselves to a choice of vegetable consumption are very different. The most authentic sense of veganism is not simply abstinence from meat and the sole choice of vegetable products, it is not just an idea of health and well-being, it is a choice that is primarily “ethics” that seeks a relationship of balance and respect between man and the animal world, and often also between man and nature. Now, it must be said that for example a vegan food style, more than the vegetarian one, often forces the consumer to resort to ready-made products of industrial origin, such as seitan, packaged veggie burgers, products that, in order to be made, still entail a certain expenditure of water and energy. The measurement and actual containment of the environmental impact of food and products that we consume and use every day is, more than anything else, linked to a more general reduction in “waste”, starting from raw materials up to food choices, whether it be 100% vegetable choices or not.

Just as a renunciation of uncritical consumption, as well as a more general respect for the animal and natural world, veganism can therefore represent an eco-friendly lifestyle, a choice of sustainability that is applicable to all areas: food, clothing and furniture.
It should be noted that, for example, in terms of clothing, alternative fabrics to those of animal origin are not always a “vegetable” and sustainable choice, as they can also be made using petrochemicals, the production and recycling of which have a devastating impact on the environment:
non-renewable fibres and petroleum-based, such as nylon, acrylic and polyester, require thousands of years to decompose! It is also proven that the synthetic fabrics used to produce these cruelty-free clothes, once washed, release tiny plastic microfibres that end up in rivers, lakes and seas, damaging aquatic habitats and causing serious damage to our health and planet. According to the NGO Friends of the Earth, every washing machine that we make could release up to 17 million microfibres into the water that end up in the food chain because they are swallowed up by animals that live in the water.
Now, COEX, the only fireproof technology in the 100% natural world that is applicable to plant fabrics, has long been committed to making consumers aware of the importance of choosing sustainable and plastic-free products, to protect our health and well-being, and also to protect the planet. Made of COEX fabrics arise, in fact, from the enhancement of the specific qualities of vegetable fibres and, in particular, of cellulose, and from the conviction that all the most beneficial elements exist in nature. The made of COEX design is 100% sustainable, biodegradable, a product of economy 100% circular.

The “ethical” 100% vegetable, plastic-free and eco-sustainable choice is, therefore, the point of contact between COEX and veganism, in relation to the design sector, such as textiles for clothing and for furniture.
In addition, compared to the world of design, today 100% vegan houses - or completely free of animal products and materials that have been tested on animals, including wool and silk - is a real trend. PETA (People for the Ethical Treatment of Animals), a British foundation dedicated to the protection of animals, has even designed the Vegan Homeware Awards, the Oscars for vegan furnishings that reward designers, brands and products that respect animal rights. Even contract design is moving in this direction, for example in England, nowadays hotels that are 100% vegan or cruelty-free in the menus offered open up and “prosper”, but also in the preparation and design of the rooms, suites and spaces common, from orthopaedic buckwheat pillows to organic cotton carpets to bamboo floors, and much more.
Of course it is above all the textiles that best lend themselves to a vegan interpretation of the design and the materials chosen then are 100% plant fibres such as raw cotton, hemp, coconut and bamboo, wood, cork, soy - all potentially made of COEX materials and therefore also
100% fireproof.
Because thanks to COEX technology, today textile safety is also a 100% vegetable, health and 100% natural choice
in many sectors

Moreover, the design today aims towards 100% sustainability and therefore a sustainable selection of raw materials. Based on real environmental impacts and resource savings.
This is the idea of sustainability where they find a point of contact: the eco-friendly and plastic free philosophy and made of COEX, and also potentially vegan “ethics”.
For COEX, in fact, the guarantee of 100% fireproof safety is never separated from a truly “sustainable” lifestyle for oneself and for nature. Yes, this is a true guarantee of well-being and health!

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